# Programmatic Display

*Published:* 2024-04-16
*Author:* Julian Barkat

![](https://www.eggtoapples.com/wp-content/uploads/2024/04/Untitleddesign12.png)

Display ads flop if they’re facing the wrong audience, costing you big. It’s why successful display advertising starts with ensuring ads are in front of the right eyes – an ongoing trial and error process, and a critical one. This includes retargeting, prospecting, CRM targeting, geo-fencing, IP-targeting and everything in-between.

Today, programmatic display goes beyond putting your banner ads on websites. Now, you can use programmatic display to power [ConnectedTV (CTV)](https://www.eggtoapples.com/services/connected-tv/), [audio](https://www.eggtoapples.com/services/audio-advertising-streaming-radio/), and [email](https://www.eggtoapples.com/services/email-marketing/) campaigns.

What are targeting options for programmatic display advertising?
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- First party data: CRM data, retargeting, site targeting
- 3rd party data: over 60 data providers, behavioral targeting, psychographic targeting
- Location targeting: geolocation, IP address, postal code
- Other: devices, page placement, whitelist, native